WHAT WE DO
COMMERCIALIZE DISRUPTIVE IP
We map out your step-by-step strategic path to success
STIMULATE TRACTION
We identify & initiate contact with early adopter markets
POSITION FOR FUNDING
We prepare you for investor discussions and make introductions
OUR SPECIALTY
Pigwing creates process strategies for disruptive intellectual property. We combine business development with positioning for funding along with identifying and targeting early adopter markets. We’ll connect you with user-investors who have established industry relationships and who can kick-start traction for your IP. All leading to a successful exit.
We are a high touch, personalized and results-focused team specializing in the success of disruptive technologies. We operate on business principles, leverage behavior & inverse probability models across many industries and recognize opportunities others don’t.
We start with your exit plan and work our way backwards to prove continuity of strategy, planning and applied resources.
WHO YOU ARE
WHY PIGWING
PERSONALIZED
We limit our engagements so that you receive the benefit of our full attention.
SELECTIVE
We only work with companies we believe have an outstanding IP and solid potential.
ASK THE RIGHT QUESTIONS
Industry data doesn’t tell the whole story. We probe market trends to uncover the unforeseen opportunity.
INVESTED IN YOU
We tie our compensation to your actual results.
EXPERIENCED
Decades of successful principled business experience in disruptive startup and change management environments.
GRATEFUL
We love what we do and are compelled to help other disruptors chart their course.
"Traction gets money before money gets traction."
How many times have you heard “get some business then come back and see us?” It doesn’t have to be the case.
TESTIMONIALS
One of the most skilled consultants I have ever worked with, Marty is an A+ business strategist for disruptive technology adoption with a special expertise in startups. He is my go-to resource for how to leverage business development for early growth, traction for proof points and obtaining funding. Marty has enabled me to think differently about my markets and uncover not-thought-of-before opportunities as well as ward off potential hazards. Very detailed in his analysis and recommendations, Marty’s guidance consistently over-delivers on expectations in a way that I have not found with any other.
Kerry Baldwin
CO-FOUNDER, LENDAMI
Ray and Martin of Pigwing specialize in adoption of disruptive technology. They have provided tremendous help to our Ai, ML, and Deep Learning business. Their recommendation to delay market entry in favor of patent filings was a game changer for our company’s valuation. With their guidance, our approach to markets is novel and effective.
Tareq Aljaber
CEO, Averroes
Martin and Ray are disruptive market adoption specialists. We were pleased by the speed and accuracy of the results. Their level of attention to detail in the nuances of disruptive adoption is extraordinary.
Robert Bagheri
CEO, Sakuu
I’ve worked with Martin on corporate projects for almost 15 years. His approach on disruptive technology adoption is innovative and effective no matter the application – from energy to food safety to new product market positioning.
Brian Orr
VP BUSINESS DEVELOPMENT, NORTH AMERICA, Bonduelle Fresh Americas
Martin Olney was contracted by MedNeon to review our commercial strategy on genetic risk assessment and insights telehealth platform. He has been a valuable advisor and contributor on competitive analysis, positioning, and market adoption.